THE INTELLIGENT SEARCH ENGINE -INDEPENDENT- WITHOUT ANY PAID PUBLICITY

By the time Loop founders, Itee Soni and Heather Kaye, met in Shanghai in 2008, they were both fed up with the unnecessary waste they saw being generated first-hand by the fashion industry. Devoted women’s apparel designers from New Delhi and New York City, both women were passionate about fashion, and the intricate, human process of making clothing. In 2012, fabric made from recycled PET (plastic bottles) was just becoming available as an alternative to virgin polyester, and Heather and Itee saw the opportunity to make swimwear entirely from recycled plastic. With a combined 25 years of apparel design and manufacturing experience, they founded Loop Swim on the core values of timeless, sustainable luxury combined with social and environmental responsibility.